Let'scook

Health-tech product marketing leader · Storytelling, positioning & 0-to-1 launches · AI-native operator

I build the function, the launch, and the AI system that runs both.

Michael Lock

I build the thing from nothing.

Clarity RCM
Head of Marketing (Founding Marketer)
Founding marketer$20M ARR

Built the function 0-to-1: 300% more qualified inbound and $7M in closed-won ARR (up 35% YoY).

Elation Health
Principal Product Marketing Manager
Series D$50M ARR

Led 0-to-1 GTM for a clinical AI scribe ($3M ARR yr 1) and a new billing product ($5M ARR).

360training
Product Marketing Lead, Healthcare
PE-backed$36M→$72M

Built PMM 0-to-4; took an acquired HIPAA product line to $10M ARR; helped 2x the business $36M to $72M.

ExSite
Founder, Fractional PMM
Founder$2M raised

Fractional PMM for 30+ clients; reusable launch frameworks adopted as their internal standards.

Meta
Product Ops, Platform
NASDAQ: META0→500K MAU

Scaled Facebook Gaming 0 to 500K MAU.

Accenture
Financial Operations Analyst
Consulting

Financial operations on the Meta finance BPO; converted into a full-time role at Meta.

Clarity RCM
Head of Marketing (Founding Marketer)
Founding marketer$20M ARR

Built the function 0-to-1: 300% more qualified inbound and $7M in closed-won ARR (up 35% YoY).

Elation Health
Principal Product Marketing Manager
Series D$50M ARR

Led 0-to-1 GTM for a clinical AI scribe ($3M ARR yr 1) and a new billing product ($5M ARR).

360training
Product Marketing Lead, Healthcare
PE-backed$36M→$72M

Built PMM 0-to-4; took an acquired HIPAA product line to $10M ARR; helped 2x the business $36M to $72M.

ExSite
Founder, Fractional PMM
Founder$2M raised

Fractional PMM for 30+ clients; reusable launch frameworks adopted as their internal standards.

Meta
Product Ops, Platform
NASDAQ: META0→500K MAU

Scaled Facebook Gaming 0 to 500K MAU.

Accenture
Financial Operations Analyst
Consulting

Financial operations on the Meta finance BPO; converted into a full-time role at Meta.

Clarity RCM
Head of Marketing (Founding Marketer)
Founding marketer$20M ARR

Built the function 0-to-1: 300% more qualified inbound and $7M in closed-won ARR (up 35% YoY).

Elation Health
Principal Product Marketing Manager
Series D$50M ARR

Led 0-to-1 GTM for a clinical AI scribe ($3M ARR yr 1) and a new billing product ($5M ARR).

360training
Product Marketing Lead, Healthcare
PE-backed$36M→$72M

Built PMM 0-to-4; took an acquired HIPAA product line to $10M ARR; helped 2x the business $36M to $72M.

ExSite
Founder, Fractional PMM
Founder$2M raised

Fractional PMM for 30+ clients; reusable launch frameworks adopted as their internal standards.

Meta
Product Ops, Platform
NASDAQ: META0→500K MAU

Scaled Facebook Gaming 0 to 500K MAU.

Accenture
Financial Operations Analyst
Consulting

Financial operations on the Meta finance BPO; converted into a full-time role at Meta.

Clarity RCM
Head of Marketing (Founding Marketer)
Founding marketer$20M ARR

Built the function 0-to-1: 300% more qualified inbound and $7M in closed-won ARR (up 35% YoY).

Elation Health
Principal Product Marketing Manager
Series D$50M ARR

Led 0-to-1 GTM for a clinical AI scribe ($3M ARR yr 1) and a new billing product ($5M ARR).

360training
Product Marketing Lead, Healthcare
PE-backed$36M→$72M

Built PMM 0-to-4; took an acquired HIPAA product line to $10M ARR; helped 2x the business $36M to $72M.

ExSite
Founder, Fractional PMM
Founder$2M raised

Fractional PMM for 30+ clients; reusable launch frameworks adopted as their internal standards.

Meta
Product Ops, Platform
NASDAQ: META0→500K MAU

Scaled Facebook Gaming 0 to 500K MAU.

Accenture
Financial Operations Analyst
Consulting

Financial operations on the Meta finance BPO; converted into a full-time role at Meta.

Experience

Where I've built and what it returned.

Projects

Open-source tools I built for the way I work.

Claude
OpenAI
Cursor
Python
TypeScript
Next.js
React
Tailwind
Vercel
GitHub
n8n
Zapier
Hugging Face
Perplexity
Notion
Linear
Figma
Slack
HubSpot
Salesforce
Apollo
Gong
Navattic
Semrush
GA4
Google Ads
Webflow
beehiiv
Intercom
Segment
Canva
Stack

The AI-native and go-to-market tools I build the function on.

GitHub Stars

Live across my open-source repos.

Anthropic Claude
Perplexity
Python
GitHub
Notion
Linear
n8n
AI-Native Ops

A self-built multi-agent system that delivers a team's output, solo.

Go-to-Market
0-to-1 launches, positioning, and category strategy.
Pricing & Packaging
Good-better-best architecture; attach-rate and ARPA lift.
Competitive Intel
Teardowns, battlecards, and win/loss that move win rates.
AI-Native Ops
Multi-agent workflows that deliver a team's output, solo.
Demand & Content
A weekly newsletter grown from zero to ~1,000 subscribers.
Product
A self-built prototype that became a funded roadmap product.
Go-to-Market
0-to-1 launches, positioning, and category strategy.
Pricing & Packaging
Good-better-best architecture; attach-rate and ARPA lift.
Competitive Intel
Teardowns, battlecards, and win/loss that move win rates.
AI-Native Ops
Multi-agent workflows that deliver a team's output, solo.
Demand & Content
A weekly newsletter grown from zero to ~1,000 subscribers.
Product
A self-built prototype that became a funded roadmap product.
Go-to-Market
0-to-1 launches, positioning, and category strategy.
Pricing & Packaging
Good-better-best architecture; attach-rate and ARPA lift.
Competitive Intel
Teardowns, battlecards, and win/loss that move win rates.
AI-Native Ops
Multi-agent workflows that deliver a team's output, solo.
Demand & Content
A weekly newsletter grown from zero to ~1,000 subscribers.
Product
A self-built prototype that became a funded roadmap product.
Go-to-Market
0-to-1 launches, positioning, and category strategy.
Pricing & Packaging
Good-better-best architecture; attach-rate and ARPA lift.
Competitive Intel
Teardowns, battlecards, and win/loss that move win rates.
AI-Native Ops
Multi-agent workflows that deliver a team's output, solo.
Demand & Content
A weekly newsletter grown from zero to ~1,000 subscribers.
Product
A self-built prototype that became a funded roadmap product.
Focus areas

Where I spend my time.

Get in touch.

✔ Next.js + TypeScript + Tailwind
✔ Designed, built and shipped solo
✔ AI as the pair, me on the wheel
✓ Vibe-coded. Live.
Vibe-coded by me

No template, no agency. I built this site myself, with AI.

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