I wrote and directed a brand sizzle reel for AAD 2026, the American Academy of Dermatology's national meeting, where it ran on loop at our booth. The exhibit hall is 15,000-plus people and zero audio, so the reel had to work as a silent film. Every frame stops traffic on its own or it does nothing at all.
The brief
Communicate credibility and scale in seconds. The reel is stats-led - dermatology-only since 2017, 200-plus practices, providers across 42 states, a fast average AR, a high clean-claim rate, and hundreds of millions collected - paced so a passerby catches the story even mid-stride. The goal was simple: make people stop, watch, and walk over to ask what we do.
Owned the creative
I wrote the script and storyline and directed the production end to end, working with a studio on execution and holding the bar on motion quality the whole way through. It was part of the broader AAD booth go-to-market, and it has been repurposed since for the website, social, and sales.