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Alejandro Proposal Microsite

A proposal built as a website instead of a deck - fully bilingual, interactive, with modular pricing the client configures. Designed and shipped in three days.

  • Next.js
  • TypeScript
  • Vercel
  • axe-core
  • Playwright
  • Lighthouse CI

I designed and built this in three days. It's a proposal for Alejandro Di Tolla, a fractional COO in Seattle, but instead of sending a PDF or a slide deck I made the pitch itself a website. The site walks through the work I'd recommend - brand refresh, new site, CRM, GTM - and lets him explore it the way you'd explore a product rather than read down a document. He accepted, and I'm mid-engagement now, building out what it laid out.

A few things I'm proud of

It's fully bilingual in English and Spanish, and the localization is real: a locale switcher, a Spanish glossary, and a separate Spanish-language proposal PDF, not machine translation bolted on at the end.

The proposal is interactive instead of flat. Flip-card plugin demos put the ask on the front and a sample of the output on the back, an animated timeline carries the plan, scroll-triggered reveals pace the read, and pull quotes hold the through-line.

Pricing is modular. The service tiers are encoded as a scope-and-price builder Alejandro can configure himself, so the proposal flexes to whatever he actually wants to buy.

Built fast, held to a real bar

Three days did not mean cutting corners. Accessibility is tested with axe-core, the flows are covered with Playwright end-to-end tests, and performance is held to Lighthouse CI budgets.